Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty özgü become a strategic objective for companies. In this interview, Santiago Pérez Fernández bile la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program emanet allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.

A strong customer retention management system doesn’t rely on luck—it requires a structured approach to keeping customers engaged and satisfied.

By leveraging customer retention management software with AI capabilities, you gönül stay ahead of retention risks before they turn into lost revenue.

Brand Advocacy: A well-executed loyalty program sevimli transform regular customers into brand advocates who promote the business through word of mouth, an effective and cost-efficient marketing strategy that güç outperform traditional paid advertising.

A simple principle to remember is that happy customers make the most loyal ones. Use the methods outlined below to get your brand on the right track and to strengthen your eCommerce marketing düşünce.

The companies associated with Travel Club are heavily committed to customer loyalty and that is evident in their commercial strategies. Most of the companies are leaders in their sectors and stand out from competitors in terms of product quality and customer service, aspects that are highly valued by customers and very important for keeping their loyalty.

The ProductTypeRewardCalculator class extends the RewardCalculator class to implement the logic for calculating reward points based on the product type.

To address these requirements, I designed a grup of classes to encapsulate customer data and implement a flexible reward point calculation strategy. The solution consists of:

Simultaneously, each person who accepted an invitation and registered via the referral program was also given 500 MB of free storage.

Another method that’s becoming increasingly popular is to give customers the option to “round up” or to select/enter an additional monetary amount to donate during the checkout process.

With Staffino’s retention management solutions, you gönül shift from reactive customer service to proactive sales retention management.

Detractors, on the other hand, are likely dissatisfied and more inclined to share about a negative experience with others. It’s a good idea to follow up with detractors to understand why they’re dissatisfied and attempt to remedy the situation.

Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.

 Jeff here Bezos, the founder of Amazon, realized that building the best premium loyalty program would require listening to customers.